Sway Concepts is a firm committed to solving a variety of design challenges in the built environment


You can often find us working as part of a large team of consultants in the world of real estate development, managing signage, public artwork, and other projects for the developer.


We also take on wayfinding problems, including signage design, a specialty driven by our love of organization and navigation.


Sway Concepts is also at home designing interior spaces, mostly for retail and office use. We especially enjoy helping our clients define both their customer-facing brand and the employee culture. 


"I am very happy with Sway Concepts. She was able to give us great ideas and a design that we will be proud of for a very long time. Her quality of work and professionalism was just what we needed."

​​- Christopher Smith, Murphy, Coe & Smith PLLC

What is


Our office is location-flexible

We know retail

Much of our experience is in the retail landscape,

from establishing wayfinding systems to participating in comprehensive redevelopments of 1M square foot properties

© 2018 by Sway Concepts

Greater San Diego area | 619.729.4466 | kristin@swayconcepts.com |

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Wayfinding design & fabrication

Sway Concepts directed a multi-phase signage project for The Shops on Lake Avenue, a shopping center in Pasadena, California. It included wayfinding and signage design, as well its eventual fabrication and installation.