We are small, but mighty

We're a rotating team of professionals, led by one

Kristin Strahl

Owner & Creative Director


Kristin has spent her life exploring the world, both traveling through and living in different places. Along the way she picked up a lot of inspiration and a continued love of discovery. She settled in the San Diego area and has been growing Sway Concepts there since 2013. Kristin received Bachelors and Masters degrees in design fields and has worked on projects of all types.


She thrives on organizing, creating, and leading the charge. 


The Sway Concepts team remains small and formed by project-specific consultants. Contact us if you are interested in working together, either for us or to hire us as a specialized consultant. We are always on the lookout for more trusted collaborators.